Owing to a lack of specific target audiences, traditional influencer marketing is costly and often considered inauthentic. Micro-influencers, on the other hand, have a narrower network with lower prices and a more niche reach. 

Micro-influencers are digital marketing creators with an audience of 10,000 to 50,000 people. Such creators typically cultivate viewers around their content and build followings in niches like travel, style, beauty, and photography.

Influencer marketing has soared in popularity in recent years. But what makes someone qualify as a micro-influencer? We know that it is easy to set up a social media account. Followers can easily be gained. So how can one determine if it is a real micro-influencer? Can anybody with the aforementioned followers on social media be considered a micro-influencer? 

When compared to macro influencers, micro influencer accounts had up to a 60% higher interaction score. Engagement is an essential parameter to track. How engaged is the audience of the micro-influencer with their content? Examine the number of likes, comments, and shares. Though likes are a decent indicator of interest, they can sometimes be purchased on the internet. Since influencer marketing is tainted by false followers, brands must take the time to check the legitimacy of micro-influencers to prevent overpaying for poorly performing promotions. You can say a person is qualified to be a micro influencer based on 

the ‘influence’ one can give.  Top Influencers, famous celebrities, top sports people can give a lot more influence and have a much wider reach.   Do you want a wide reach, or a specific and targeted reach? 

A micro-influencer is defined not by the number of followers one has on social media, but by the relevant conversation groups in which a buyer participates. As a result, a micro-influencer is not someone with a specific number of followers– but rather the people with whom your prospective buyer speaks when making purchase decisions.

You contact your list of micro-influencers, keep in mind that just because an influencer appears famous doesn’t mean the product is appropriate for them. But let’s admit it, micro-influencers are better as they are more able to connect with their audiences on a personal level and understand their pain points because of their more humble backgrounds and individual interactions. People often follow them because they have experienced similar dilemmas and are drawn to those who have overcome them, so when they recommend something, people have taken it as expert advice.

When a micro-influencer speaks – customers listen.