A hashtag is a string of words preceded by a hash mark (#) that is used in conjunction with a social media post. It’s used to make a note of a topic that’s relevant to social media material. In social media, hashtags may also be used as keywords. Whenever someone searches for anything on Facebook, Twitter, or Instagram, one’s posts are more likely to show up in the search results. Knowing how to utilise hashtags will enhance your brand’s social media reach and engagement, regardless of which social media platforms it employs as part of its social media strategy. So just imagine if your business is the one that is social media active, and by using a particular usual searched hashtag, your content gets additional visibility to potential customers. 

Because hashtags are so widely used, they provide a number of useful advantages, particularly for business and marketing. It draws attention to the subject of our social media posts, generates particular debate about a topic, raises brand recognition, encourages interaction and participation, and therefore makes information searchable. 

While famous hashtags are used in millions, if not billions, of postings, they aren’t tied to a certain business or subject. Also, don’t talk too much about your company. So, attempt to find hashtags that are specific to your business and what you stand for. Now here comes the problem. With millions of hashtags, how can you identify which one is the right hashtag?

Now there are tools available that can help you monitor hashtags used online. 

  1. RiteTag –  One of the most commonly used systems for tracking the performance of a hashtag is RiteTag, which is part of RiteKit. Users may utilise the platform to identify hot hashtags and use the ideas to increase interaction.
  1. TweetReach – This robust application performs all a hashtag tracking program should do. This tool can help people who invest a lot of time and money on hashtag research improve their results.
  1. Socialalert – Socialert is yet another social media analytics tool that gives a hashtag performance monitoring service for free.