Raising money is important for any business, charity or organisation. You need it to run operations, pay staff, buy materials, pay for services! Donors, supporters, and sponsors are essential to the success of a non-profit organisation. Charities often collapse before they have a chance to make a genuine difference in the world because they don’t have enough donors to keep their mission alive. You’ll need more than just a devoted social media following and the occasional donation if you want to put money into marketing efforts that will pay off. Sponsorships from corporations are an excellent method for nonprofits to grow their brands without having to spend a lot of money.  

What is your message and which large company could benefit from getting behind that message and being supportive? 

How to get corporate sponsorship?

A good way to start is by identifying the activities you require assistance with and then contacting people who may have expertise in those areas. Sponsorship doesn’t have to be money-based; someone could sponsor by donating their time or expertise (and in some cases, this is easier to obtain than handing over money). When looking into potential sponsors, make sure to look into their past involvement in comparable causes. They should have a passion for your project, knowledge of your project and an interest in your subject. Gaining valuable contacts, networks and knowledge can help your organisation grow quickly. Also, potential sponsors will be checking over your website and social media accounts when they initially get in touch with you. To make a good impression, you need to have a following on social media, a list of regular content and provide useful information. Your website should be clean and clear. 

For your business, you want to develop a strong social media presence on the platforms you choose. When it comes to implementing this strategy, it all depends on your business and industry. Having a well-known YouTube account is usually a plus if you specialise in video. Facebook, Twitter, and LinkedIn all have a role to play. You must put forth the way to appeal to long-term, engaged social media followers. When it comes to securing sponsors, this will put you in a much stronger position.

When preparing your pitch and following up with sponsors after the initial contact, be sure to keep things personal. Not being afraid of the word “no” is also a solid foundation for the future, as is actively cultivating relationships with individuals who rejected you.

Finding the right person is vitally important. If you are hire or engage with someone who is opposed or negatively affected by your message, it is not going to lead to success.